MDP on Digital Marketing
SRISIIM, in association with Good People Relations, organised a one day MDP on
“Digital Marketing” on 3rd Feb 2018. The program was organised with an
objective to familiarize participants with key aspects of digital marketing with a
blend of theory and practice.
The MDP was attended by 15 participants holding key positions with progressive
companies like National Panasonic, JK Paper Ltd, DS Group etc. The program
started with the inaugural address by Prof KK Ahuja, SRISIM, who briefly
introduced SRISIIM and the objectives of the program. The MDP was coordinated
by Prof Gunjan Tripathi, SRISIM.
The first session on Digital Marketing overview was conducted by Mr Rajeev Soni,
Rajeev Soni.com. He discussed on past, present and future of Digital Marketing.
The session was highly interactive and participants had open discussion on
integrated digital marketing strategies, the opportunities and challenges. The
second session by Prof S K Pandey, SRISIM, focused on nuances of Digital
advertising. The participants had hands on experience and learnt to make their
own Google Adwords. The session also focused on YouTube advertising,
advertising analytics and developing tracking mechanisms of advertisements
Post lunch, the third session on Social Media and Content Strategy was conducted
by Mr Alok Agarwal, Bigoyaseo Services. The participants enthusiastically learnt
about Social Media marketing, content marketing tactics, tracking and ROI. The
fourth session on practical aspects of web analytics and SEO was conducted by
Prof Pandey. The participants learnt various SEO tools. As part of learning by
doing the participants checked their web presence on different digital platforms,
learnt how to use Google analytics for website and web pages and discussed
strategies to increase web presence.
The programme was concluded with a panel discussion chaired by Dr G P Rao,
Founder, Good People Relations and Chairman, Academic Senate, SRISIIM. The
participants spoke about the usefulness of the program in accomplishing its
objectives and also gave appropriate suggestions for future such programmes.
This was the first corporate initiative of SRISIIM and Good People Relations .As a
part of building sustained corporate relationship, both plan to hold more
programmes in future.